In true Hawaiian style, Standup Paddle Magazine and Xcel pulled off the first ever Break for the Lake earlier this week at the Outdoor Retailer Summer Market Demo Day
(Lake Jordanelle, Utah).
With "Officer Joe K. Aloha" explaining the rules multiple times - and subsequently issuing multiple "citations" - four-man SUP relay teams of manufacturers and buyers gave chase as Standup Paddle Magazine's very own jailbird, Fox, tried to keep some very enthusiastic racers off her tail.
In the end, Team Hobie emerged victorious, (relatively) playing by the rules and with their win, raised $250 for the "Adopt the Gulf" charity fund.
The relay race began with Officer K. Aloha, trusty megaphone and handcuffs at the ready, making sure the rules were perfectly unclear to teams from throughout the SUP industry gathered at the Standup Paddle Magazine corral. Fox then broke for the middle of Lake Jordanelle, officially kicking off the race.
Hilarity and general lawlessness quickly ensued, as racers paddled from shore to buoy and back, making for some interesting lakeside relay transitions and violations.
In addition to the actual relay competition, Break for the Lake proved an excellent opportunity for product demo, with plenty variety of SUP boards and paddles in the mix, as well as Xcel's UV Performance Gear race jerseys and Honolua Surf Co.'s hats as relay tags.
Mahalo to Standup Paddle Magazine, Honolua Surf Co., and all the participating manufacturers and buyers for coming out.
For more Break for the Lake photos, check out Xcel's photo gallery.
Photos: Top: All's fair in love and SUP. Bottom: Fox, Team Hobie, their winning check, and Officer Joe K. Aloha. Courtesy of Standup Paddle Magazine.